“The Real Big Brother”

“The Real BigBrother” is a video mainly focusing on how employers are overusing surveillance technology on their employees and customers. A club in Holland called Baja Club is so invasive that its customers do not even need to bring cash or their card there to spend money; they have a chip implanted into their arm that shows who they are and lets them pay for drinks with a connected card(The Real BigBrother).  Not all club-goers have to have a chip in their arm, but if they do, when they get scanned a picture of their face even pops up on the club employees’ screens.  This is extremely advanced technology.  

At the RAC, they use GPS technology to track signals from mobile phones to find people’s locations (The Real Big Brother), much like the mother in “Arkangel” finds her daughter’s locations (Jones 2017).  CallMedia is a company that focuses on surveillance.  It can track their employees very closely.  It shows what they do throughout their shifts.  Their time, down to the second, is compared between break time and actual work time (The Real Big Brother).  Some companies watch their employees so closely that just two months worth of surveillance information would barely fit into a four-inch binder.  Another example of futuristic technology in this video are these grocery stores in Germany that track their shoppers.  When customers walk in the door they have to“log in” with the shopping cart they are using. People also have to scan items on their carts before they can put them in the basket.  There are also shelves where when a person picks up a product, an advertisement for that product pops up on a nearby television screen (TheReal Big Brother)!  Germany’s hospitals are also high-tech.  Some people get chips implanted in their arms storing all of their medical and personal information, much like a chip is implanted into the child in“Arkangel” (Jones 2017).  People get scanned like they are items to be bought.

Leave a comment